Today's users want to see, feel, and interact with a brand. With a saturated market of competition, creating a lasting and impactful social media strategy is now more crucial than ever.

DEFINE YOUR GOALS

In the wise words of Zig Ziglar, "If you aim at nothing, you'll hit it every time." If you don't set clear, measurable social media goals, you will achieve nothing. A brand's goals may be to drive website sales or generate leads, but all would be ineffective without one cornerstone — building brand awareness. At SAWDUST, we focus on getting your brand in front of your target audience, building a loyal following, and fostering genuine interactions and conversations.

A brand's goals may be to drive website sales or generate leads, but all would be ineffective without one cornerstone — building brand awareness.

UNDERSTAND YOUR TARGET AUDIENCE (LIKE, REALLY WELL)

In order to reach your target audience effectively, you must truly know them. Imagine you're playing the game of Guess Who — what is their age, gender, location, interests, hobbies, and other brands they align themselves with? Knowing these details will crack the case for defining your target audience and creating a successful social media strategy.

DEVELOP A KILLER STRATEGY

Once you know what you're aiming for and who you're targeting, the question becomes how you will achieve it. The SAWDUST strategy can be distilled into three facets: brand, promotion, and culture. Marrying the three will promote your brand's identity, products, special offers, and the values your brand holds. The key to a successful strategy is always to ask how this is helping us reach our goals and whether we are reaching our target market. As goals change, your strategy should mirror.

TRACK, ANALYZE & OPTIMIZE

We've developed a strategy, but how do we know it's working? Often, the least exciting part of the process, but the most important, analyzing your data, is the key to understanding what's working and what's not. Key performance metrics like engagement rate, follower growth, reach, and impressions are the clues to whether or not your strategy is resonating with your target audience. These insights help us adjust our strategy and improve performance to maximize our goals.

The realm of social media is constantly changing, making it not only necessary but essential to emerge strong with a clear and precise strategy. By knowing our goals, who we are targeting, how we will do it, and analyzing our results, we can achieve them.

Ready to create killer work? Let's get started.