Humane Indiana

BRAND DEVELOPMENT | WEBSITE | COLLATERAL

Client

Humane Indiana

Humane Indiana has been a cornerstone of animal welfare in the region for over 80 years, evolving from the Hammond Humane Society, founded in 1941, into a multifaceted organization with three distinct responsibilities united under one powerful mission. The organization needed a brand identity as expansive and compassionate as the work it does every day. SAWDUST worked closely with Humane Indiana to develop a NEW name and brand that didn’t just represent one facet of the organization, but spoke authentically to all of them — from companion animal care to wildlife rehabilitation to community outreach — honoring the founder’s original intentions while positioning the organization for its next chapter of impact.

PROJECT DETAILS

Deliverables:

Brand Development
Website
Collateral

Industry:

Animal Protection
Animal Shelter

Year of Partnership

2017

Identity Design

Our approach to identity design goes far beyond aesthetics — it begins with understanding. Before a single mark is made, we immerse ourselves in the heart of an organization, uncovering the values, stories, and purpose that make it distinct. Every element — from the logo mark to the color palette to the typography was crafted with intention, rooted in concept rather than trend. The intention is to showcase the happy side of the story. The result is an identity that doesn’t just look the part, but means something, communicating the organization’s compassion and commitment at a glance.

Visual Language

The visual language extends that same conceptual thinking, with every graphic element, pattern, and imagery choice working in harmony with the identity to reinforce Humane Indiana’s warmth, purpose, and the full spectrum of lives they’re dedicated to protecting.

Collateral Design

The collateral brings the brand story to life through expressive touchpoints that give every interaction — from print to digital — a distinct voice and personality that feel as purposeful as the mission they represent.

Digital Experience

A seamless digital experience begins with a user-friendly website — one that is intuitive, visually engaging, and easy to navigate. When that same look, feel, and messaging carries over consistently into social media channels, it creates a cohesive brand presence that audiences instantly recognize.

You ready? Let’s get towork.